Advertising CPC Help Product 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.
socalTECH
JUNE 28, 2013
William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?
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socalTECH
DECEMBER 15, 2010
Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.
Startup Professionals Musings
JULY 10, 2015
It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. The goal is for your visitor to be redirected to the site or product being advertised. Advertisers see this as cost per impression (CPI) or cost per mille (CPM).
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below. What does it do?
socalTECH
FEBRUARY 1, 2011
Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. Robert Flynn: Yes.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” John Wanamaker. It does not happen.
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