Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

JUNE 30, 2011

One, is the issue of whether Amazon should have to collect sales tax for California. That nexus says that you have to collect sales tax from California residents when they sell items to them. However, if we were just providing clicks, using the CPC model, they wouldn't be affected. I think there are two things going on.

CPC 279

CPC Santa Monica Southern California Sales 279

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. However, you are only paid for ads that generate sales.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

MARCH 4, 2010

It's something like between $50M and $100M in sales per year. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171