SoCal Tech Calendar

DECEMBER 8, 2010

Battle stories and lessons learned about how Sharethrough, applying the lean startup process, figured out the advertising landscape and customer developed their way into the door of a myriad of Fortune 500 customers. Tuesday, December 14, 2010 -- LeanLA December Meetup: Conquering Madison Avenue as a Lean Startup.

Startup 100

Startup Advertising Custom Development Customer 100

socalTECH

OCTOBER 6, 2017

The platform approach we took allows teams and companies and venues to access the best functionality, at a subcription price, rather than a custom development price. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.

Mobile 162

Mobile Platform El Segundo UCLA 162

Startup Professionals Musings

APRIL 28, 2014

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

CTO Hire 100

CTO Hire Funding Cloud Computing CIO 100

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. But I made it for a reason.

Venture Capital 271

Venture Capital Capital Google Platform 271

Startup Professionals Musings

FEBRUARY 22, 2013

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

Startup 97

Startup Invest CTO Hire Cloud Computing 97

Startup Professionals Musings

DECEMBER 1, 2010

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

Startup 90

Startup CTO Hire Cloud Computing CIO 90