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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

We're the official mobile app for whatever our customer is. For example, we're the official mobile app of UCLA, even though behind the scenes is actually Hopscotch. The platform approach we took allows teams and companies and venues to access the best functionality, at a subcription price, rather than a custom development price.

Mobile 162
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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

Examples: There is a company called GreenLink Networks based in San Diego and Philadelphia. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. Another example. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product).

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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

CTO Hire 100
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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

Startup 97
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Top 29 Startup Posts May 2010

SoCal CTO

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.

Startup 248
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Ten Executive Titles You Don’t Want in a Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

Startup 90
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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become.

Custom 72