socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. How did you get into this?

Mobile 162

Mobile Platform El Segundo UCLA 162

Both Sides of the Table

FEBRUARY 7, 2010

We made lots of assertions about what features we thought people would want, how to price them and how to overcome the objections that people have to managing data in the cloud. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. So the whole customer development cycle is very streamlined.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He said it was better than the Yellow Pages because he would provide pricing transparency. He turned his accounting software into a product he could see.

Competition 350

Competition Idealab Product CitySearch 350