socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. How did you get into this?

Mobile 162

Mobile Platform El Segundo UCLA 162

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. You could just outspend. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

FEBRUARY 7, 2010

Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. When I first met the team in San Diego they had only been working on their software for 5 months. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product). I met the CEO Brian Malewicz several times.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software.

Competition 350

Competition Idealab Product CitySearch 350

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.

Customer 72

Customer Custom Blogging Startup 72