socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. Tech support is sales. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. So the whole customer development cycle is very streamlined.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. IMVU wasted time and money building stuff that did not drive sales.

Custom 72

Custom Customer Blogging Startup 72