Advertising Custom Development Software Writing 
Both Sides of the Table
FEBRUARY 7, 2010
There’s one attribute (coming soon) that I need to have in order to write a check but I don’t believe is vital for success. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. When I first met the team in San Diego they had only been working on their software for 5 months.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.
Expert insights. Personalized for you.
267 
Let's personalize your content