Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. Even informal results can be your best advertising.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. Even informal results can be your best advertising.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. Implement metrics and analytics. Then set your goals. You can’t manage what you don’t measure.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. Even informal results can be your best advertising.

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. Even informal results can be your best advertising.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Traditional brick and mortar stores might say, “We don’t need likes and shares, we need customers.” Focus on customers. Measuring online metrics is important to give you direction in your digital strategy.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

MAY 9, 2014

This was a chance to blow open the story on their companies, to address a room full of potential investors, mentors, partners, customers, and press. They showed very impressive average customer repurchases. We know language education is a huge market, with 1/7 of people around the world learning a new language.

Startup 111

Startup Mobile Commerce Education 111

Tech Zulu Event

APRIL 14, 2014

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. That portion we call data aggregation where you are looking at one metric across a lot of different data sources. MW: We love the customers in LA. Where did the idea come about in the first place?

Startup 85

Startup Southern California Mobile Software 85