Advertising Customer Framework Hulu 
Both Sides of the Table
JANUARY 17, 2011
Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.
Both Sides of the Table
OCTOBER 19, 2010
The following is not meant to be a deep dive but rather a framework for understanding the issues. So many people are stuck in the mindset that YouTube is UGC (as defined as people uploading silly videos or watching Coke & Mentos explode) and that brands don’t want to advertise on UGC. Trying searching for something on Hulu.
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