Remove Advertising Remove Customer Remove Mobile Remove Snapchat
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MomentFeed Links With Snapchat

socalTECH

Los Angeles-based MomentFeed , which develops social marketing software to help multi-location, retail brands better manage the information about their local stores, has linked up with Snapchat's partner program, according to the company.

Snapchat 124
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Interview with Robert Blatt, MomentFeed

socalTECH

Robert Blatt: We say to people that we do customer experience for multi-location brands. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands.

Google 127
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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.

Startup 325
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. What about mobile? I’m sure many of you know the techniques that mobile app companies use to get onto the iOS top chart list. So What is This Underbelly of Which You Speak?

Marketing 379
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Flying With A Wounded Wing: Why Twitter Still Has More Than A Chance

Tech Zulu Event

What made Twitter unique was the infrastructure and psychology that coincided with the rise of mobile text messaging. In fact, Twitter was one of the first mobile social media platforms. The fact that Twitter built a product around the mobile phone culture right out of the gate is significant: it created a new social pipeline.

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There’s No Such Thing as an MCN. It’s a Figment of Your Imagination

Both Sides of the Table

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. And of course SnapChat is relevant for younger video consumers. But ignoring SnapChat for video is a mistake.

Content 150
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Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

And while producers also have their own direct websites and distributors have their own originals: The world is specializing into mostly content producers and content distributors plus social platforms that also distribute video like Facebook, Twitter, Instagram, Vine and Snapchat. And you have a franchise.

Company 150