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HG Insights Ties With LinkedIn

socalTECH

Santa Barbara-based HG Insights , which provides analytics around technology installs, IT spend, and contracts, says it has tied with LinkedIn with a new product, HG for LinkedIn. Pricing on the new product was not announced. READ MORE>>.

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TrackStreet Takes $5.1M For Brand Protection

socalTECH

Santa Barbara-based TrackStreet , a developer of brand protection software, has raised $5.1M According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations.

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Trackstreet Names VP Sales

socalTECH

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information.

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Interview with Jason Lehmbeck, Datapop

socalTECH

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. They're a local team out of Santa Barbara. Our focus is on travel, retail and local advertisers. Search Marketing.

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Want To Trip Out? This Entrepreneur Can Hook You Up

InfoChachkie

Greathouse : Let''s start with a question that will be especially helpful for my UC Santa Barbara students. How has this reality impacted your customer acquisition strategies? Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did.

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Playing the Long Game in Venture Capital

Both Sides of the Table

innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. All four companies were in Los Angeles (or adjacent … Santa Barbara) and our community has now matured and regularly produces billion dollar+ outcomes. The second “exit”?—?Adly?—?innovated