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HG Insights Ties With LinkedIn

socalTECH

Santa Barbara-based HG Insights , which provides analytics around technology installs, IT spend, and contracts, says it has tied with LinkedIn with a new product, HG for LinkedIn. Pricing on the new product was not announced. READ MORE>>.

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TrackStreet Takes $5.1M For Brand Protection

socalTECH

Santa Barbara-based TrackStreet , a developer of brand protection software, has raised $5.1M According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations. in a funding round.

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Trackstreet Names VP Sales

socalTECH

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. Elizabeth Cholawsky: I never lost my ties to Santa Barbara.

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means.

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Impact Radius Expands In New York

socalTECH

Santa Barbara-based Impact Radius , which develops marketing analytics software aimed at optimizing ad spend across digital, mobile, and offline channels, said Tuesday that it has expanded in New York City, opening up a new office on Madison Avenue. impact radius york marketing analytics software saas cloud advertising'

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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Custom Insurance Programs for Technology Companies.

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