Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated. Look at Viddy & SocialCast.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? Let me be very direct. It it just more time that they save?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war.

Competition 350

Competition Idealab Product CitySearch 350