Tech Zulu Event

JUNE 11, 2012

TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012. State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology.

Content 61

Content Los Angeles West Hollywood Angel 61

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Customer 100

Customer Custom Marketing Demand 100

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. tech, new media, entertainment and consumer industries. Email us at info@socaltech.com. Helping entrepreneurs succeed.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 55

Marketing Startup Demand Customer 55

Both Sides of the Table

JULY 1, 2010

Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Google (Invite Media) , MediaMath , X+1. Includes content mobile guides, ie.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MARCH 3, 2011

David Aronchick: The net of our jobs is really harnessing the demand. Our job is to help capture some of that demand. Once people are engaged with a sound bite, they're most likely a user who wants to engage further with that media. It looks like the movie clips you provide are free--what's the business model here?

Redpoint 201

Redpoint Startup Content .Net 201

SoCal Delicious

SEPTEMBER 19, 2012

If a person from outside Los Angeles is a fan of the city, dig a little and you’ll probably find that they like it for the celebrities, Hollywood not LA. Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Tech Zulu Event

SEPTEMBER 19, 2012

We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work? Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). This is a whole new "generation 2.0" Were all connected.

Los Angeles 50

Los Angeles Company Companies Angel 50

SoCal Delicious

OCTOBER 8, 2012

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. When I arrived in Hollywood, everybody had written a screenplay," he says. Entrepreneurs love being around other entrepreneurs, and thats driving demand toward the beach," says Mr. Miller.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44