socalTECH
DECEMBER 17, 2018
Los Angeles-based streaming television provider Hulu is launching its own, private programmatic advertising marketplace , which will make all of its live and on-demand TV inventory available to advertisers, according to a report. The programmatic marketplace is set to launch on January 1st. READ MORE>>.
socalTECH
SEPTEMBER 20, 2010
Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.
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Tech Zulu Event
JUNE 11, 2012
State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012.
Both Sides of the Table
NOVEMBER 8, 2010
The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.
Tech Zulu Event
DECEMBER 20, 2012
There was an inkling of the changes to be when interactive TV services like NetFlix, Hulu and On Demand debuted as frenemies to traditional TV viewing. I think we are coming to a world with enormous amounts of content available on demand. At first the big shakeup was the option to watch what you wanted, when you wanted it.
Both Sides of the Table
SEPTEMBER 17, 2013
You must find ways to get some distribution through other online partners like Hulu or package up shows for distribution on Roku or Xbox. So the goal should be to have some formats that require talent who have become large in their own right and can demand rev shares of 70-90%. MSN & AOL. As have BigFrame and Machinima.
Tech Zulu Event
SEPTEMBER 19, 2012
It’s getting there – broadband penetration in Nigeria is still small compared to the West, but as demand grows, as the infrastructure is invested in and built, and as broadband costs fall so that the Internet is more accessible to more people, we expect iROKOtv to add even more registered users in Nigeria. We found that in Lagos. Profitable?
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