socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. The firm said it has opened up a London office, and hired on Robert Goldsmith as Director of Demand Partnerships as part of its efforts in Europe. READ MORE>>.

Advertising 113

Advertising Demand Los Angeles Platform 113

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

Ventura 100

Ventura Advertising Platform Demand 100

socalTECH

SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

Ventura 100

Ventura Advertising Platform Demand 100

Tech Zulu Event

JUNE 11, 2012

State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012.

Content 61

Content Los Angeles West Hollywood Angel 61

socalTECH

JANUARY 30, 2013

The accelerator is among a number that have emerged in Los Angeles in the past year or so; StartEngine specifically has been focusing on startups targeting consumers, small to medium sized businesses, and web infrastructure. StartEngine's founders are Howard Marks, who co-founded Activision, and investor Paul Kessler. READ MORE>>.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

TechCrunch LA

JANUARY 23, 2020

It has inked a licensing deal with Merlin , the global agency that represents tens of thousands of independent music labels and hundreds of thousands of artists, for music from those labels to be used legally on the TikTok platform anywhere that the app is available.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

OCTOBER 13, 2009

According to the Los Angeles-based firm, it is developing an online platform which allows anyone to share and mash open data. Factual said its products are being used by such companies as Demand Media and its Livestrong.com site. It was acquired by Google with pre-IPO stock in 2003. READ MORE>>.

Startup 157

Startup Southern California Google Demand 157

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

MARCH 6, 2013

Los Angeles-based Earbits (www.earbits.com) has developed a service geared around new music discovery and streaming, making it easy for passionate music fans to find new bands, tracks, and albums they like. But, since it was radio style, on-demand was something we didn't allow. What is Earbits?

Demand 166

Demand Startup Platform Sites 166

SoCal Delicious

MARCH 1, 2010

Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. But lets face it, when you think of Los Angeles, Internet startups are not the first things that spring to mind. Thats not Los Angeles. Okay, maybe not Pauly Shore.

Los Angeles 50

Los Angeles Company Companies Angel 50

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? Los Angeles-based Postie (postie.com), backed by Bonfire Ventures and Crosscut Ventures, is applying machine learning and other techniques to direct mail. Both of us are purely digital. So, where's the company now?

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

socalTECH

FEBRUARY 15, 2019

Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors. If you look at the other players, I believe, on-demand tutors will never exist. What is HeyTutor? Here's the reason why.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

MARCH 3, 2011

The firm is based in Los Angeles and Seattle. We thought we'd create a platform that was as powerful and rich as Youtube is for video, or Flickr is for pictures, or Docstoc is for documents. David Aronchick: The net of our jobs is really harnessing the demand. Our job is to help capture some of that demand.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. When I joined the company, I found an amazing technology platform and analytics capability. We caught up with CEO Patrick Kennedy.

Content 189

Content Screening Mobile Customer 189

socalTECH

OCTOBER 21, 2009

This morning's interview is with Gil Elbaz , founder of Factual (www.factual.com), a new startup based here in Los Angeles focused on open data sharing and accuracy. Gil Elbaz: What we have been working on, and what we offer now, is a platform where anyone can share and mash open data. How does that work?

Startup 190

Startup Google S3 Platform 190

socalTECH

JUNE 13, 2013

The Los Angeles company--which is backed by $15M from Insight Venture Partners--has come up with a way to utilize the web and its deep depth of creative talent to produce many viral videos and commercials for its clients. James DeJulio: We''re a social content development platform. But, the demand for video is really high.

Ideas 243

Ideas Content Startup Web 243

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again. What are you working on now?

Marketing 150

Marketing Social Media Blogging Media 150

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

APRIL 1, 2013

Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs. CreatorUp was launched online in Beta in January of 2013 and our startup team is based in Los Angeles. When was it launched and where?

Web 93

Web USC Course Guide 93

Tech Zulu Event

SEPTEMBER 24, 2010

We would like give a huge thank you to Social Media Week and the supportive startup community here in Los Angeles. For those who ever said there is no startup community in Los Angeles I most certainly beg to differ. Novimap is an online and mobile mapping platform. The Sponsors.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

socalTECH

OCTOBER 30, 2008

We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. There are also others who are doing advertisements with short video. We put together the screenwriting resources ideas and collaboration platform, and the two combined to become Scripped.

Content 138

Content Writing Software Review Hollywood 138

Tech Zulu Event

SEPTEMBER 20, 2010

Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. The Sponsors. We don’t fry it (unhealthy).

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Both Sides of the Table

JUNE 12, 2010

Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Users: More than 280mm monthly users worldwide use its apps or see its advertising. Online DSP (demand-side platform) and ad exchange for display advertisers. Revenue model: % of total ad or data buy purchased through platform.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly The Importance of Twitter.

Platform 307

Platform News Startup Invest 307

Both Sides of the Table

JANUARY 13, 2016

Founded in Los Angeles by Latinos to address the growing demand for short-form online video for Millennials it is probably single-handedly improving the diversity of the tech industry as the employee base is overwhelmingly Latino and proud. And now the unscripted (aka reality) producers and talent want to work with you.

Company 150

Company Companies Netflix Content 150

Both Sides of the Table

FEBRUARY 12, 2017

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. Wasn’t Jonah worried about “platform risks?”

Buzzfeed 210

Buzzfeed Media Content News 210