socalTECH

DECEMBER 17, 2018

Los Angeles-based streaming television provider Hulu is launching its own, private programmatic advertising marketplace , which will make all of its live and on-demand TV inventory available to advertisers, according to a report. The programmatic marketplace is set to launch on January 1st. READ MORE>>.

Hulu 113

Hulu Advertising Demand Los Angeles 113

socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

Platform 124

Platform Advertising Demand Los Angeles 124

socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. READ MORE>>.

Yahoo 113

Yahoo Demand Media Advertising 113

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' READ MORE>>.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

OCTOBER 21, 2019

Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid.

Framework 100

Framework Advertising Demand Los Angeles 100

socalTECH

NOVEMBER 19, 2013

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. The firm said it has opened up a London office, and hired on Robert Goldsmith as Director of Demand Partnerships as part of its efforts in Europe.

Advertising 113

Advertising Demand Los Angeles Platform 113

socalTECH

NOVEMBER 4, 2019

Los Angeles-based LiveXLive Media said this morning that it has named two new executives at the company. Miller was previously Executive Vice President of Advertising and Integrated Media at Fuse Media, where had been for more than 14 years; Hoedl was previously at Viacom, and also served at 360i and Snap Kitchen.

Media 100

Media Demand Advertising Sales 100

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

OpenX 164

OpenX Advertising Demand Los Angeles 164

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. That arrangement will provide its advertisers and demand-side buyers to target ads, all based on data from Geopulse Audience. READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

Ventura 100

Ventura Advertising Platform Demand 100

socalTECH

SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

Ventura 100

Ventura Advertising Platform Demand 100

Tech Zulu Event

JUNE 11, 2012

State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012.

Content 61

Content Los Angeles West Hollywood Angel 61

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Los Angeles-based executive search for emerging growth companies. Advertisers. Startups Made Simple.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The company also has a large suite of tools to deal with global advertisement demand. The funding came from Run Capital. READ MORE>>.

Platform 100

Platform Advertising Tool Demand 100

socalTECH

MARCH 5, 2014

Los Angeles-based YouTube network Fullscreen said this morning that it has named Michael Wann as the company''s new Chief Revenue Officer. Wann was most recently CRO at SpinMedia, and also had been EVP of Business Development at Demand Media. Wann has also served at Amazon and MSNBC.com. READ MORE>>.

Demand 157

Demand Advertising Content Sales 157

socalTECH

MARCH 16, 2015

Los Angeles-based Triton Digital , the provider of software for the digital audio streaming market, has been acquired by private equity firm Vector Capital , the companies said today. Triton Digital is led by Neil Schore, and was backed by Sean Moriarty, the current CEO of Demand Media. READ MORE>>.

Capital 100

Capital Equity Advertising Demand 100

socalTECH

JUNE 21, 2011

Los Angeles-based Poptent , which operates a crowdsourcing web site for commercials and videos for brands and advertisers, said today that it has expanded into Brazil. The firm said it opened up a new office in Sao Paulo, Brazil, to accommodate international demand for its services. Poptent's CEO is Andy Jedynak.

Advertising 145

Advertising Demand Sites Web 145

socalTECH

MAY 28, 2015

Los Angeles-based HelloTech (www.hellotech.com) wants to be the service that you refer all of your friends and family to, instead--by offering up low cost, on-demand, in-home technical support. First and foremost, it's an on-demand, in -home technical support service. How does HelloTech work?

Demand 100

Demand Technical Support Startup Seed Funding 100

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. READ MORE>>.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

MAY 23, 2016

Los Angeles-based movie site Fandango is planning a major push of its brand new video on demand service, FandangoNOW , with ads running on TV, online, mobile, outdoor, and in theaters. The move comes six months after Fandango acquired video-on-demand service M-GO from Technicolor and DreamWorks Animation. READ MORE>>.

Fandango 113

Fandango Services Demand Los Angeles 113

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Tags: rubicon project advertising publishing online network saas. According to Rubicon, its Permission Control 2.0 According to Rubicon, the new Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

FEBRUARY 6, 2012

According to Car and Driver, which detailed the back story behind the commercial shot in its February issue, OK Go spent two months in a Van Nuys warehouse perfecting the gadgets behind the shoot, which was filmed outside Los Angeles in the Mojave desert. READ MORE>>.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

socalTECH

JANUARY 30, 2013

The accelerator is among a number that have emerged in Los Angeles in the past year or so; StartEngine specifically has been focusing on startups targeting consumers, small to medium sized businesses, and web infrastructure. StartEngine's founders are Howard Marks, who co-founded Activision, and investor Paul Kessler. READ MORE>>.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. percent after its IPO Thursday, closing at $14.98, up $1.98.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

socalTECH

APRIL 5, 2010

Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Demand, and Eric Matza as Director of Product Marketing. Tags: rubicon project advertising publishing executive software. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. READ MORE>>.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

JULY 6, 2011

In a sign that demand for employees from Southern California technology firms is on the rise, two, separate announcements Wednesday from local companies indicates that hiring demand at local companies is up, and companies are again scrambling to fill positions.

Southern California 160

Southern California Westlake Village MyLife Technology 160

TechCrunch LA

JANUARY 23, 2020

And just yesterday, the company opened an office in Los Angeles, the heart of the music industry. “We are seeing a new generation of music services and a new era of music-related consumption, much of it driven by the global demand for independent music.

Services 182

Services Los Angeles Media Marketing 182

TechCrunch LA

JULY 26, 2022

Four years and hundreds of long lines later, the truck is still there, but the company is taking on what co-founder Nile Dreiling calls “a stale $40 billion donut industry ” by expanding its presence into brick-and-mortar locations in Los Angeles after raising $9 million in financing.

Los Angeles 183

Los Angeles Angel Culver City Startup 183

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Sean Rad, founder of Ad.ly, told socalTECH that the company will be using the new funding round to scale its business, and field the impressive demand the firm has been seeing.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies.

Technical Review 279

Technical Review Company Companies Southern California 279