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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Isaac Garcia , Central Desktop (Pasadena, software). Matthew Goldman , Wallaby Financial (Pasadena, financial).

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Julie Schoenfeld On Perfect Market's New Funding

socalTECH

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding. We know what people are looking for.

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ReachLocal Up 15 Percent After IPO

socalTECH

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 The firm's stock was up in its debut despite a down market for the day, with the NASDAQ down -4.11 Tags: reachlocal advertising small business exit merger acquisition. during the day. percent to 2,204.01. READ MORE>>.

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Interview with Tim Cadogan, OpenX

socalTECH

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Interview with Jason Lehmbeck, Datapop

socalTECH

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. Search Marketing. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. The firm, based in Pasadena, has dozens of. positions on its site, ranging from software, sales, marketing, to finance. The now-public. The company recently reported record. Rubicon Project.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

This is a really big, $50 million business at least, and we really want to own the market. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.