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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “Any time someone sends a communication, that will trigger an alert that floats as a Mojichat animation on top of the screen,” Greene said of the earlier activation. .

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Interview with Jason Lehmbeck, Datapop

socalTECH

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer. Search Marketing.

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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Look to the movie screen to see what you won’t soon forget.

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Interview with Patrick Kennedy, Sidebar

socalTECH

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. When I joined the company, I found an amazing technology platform and analytics capability.

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The Web is Against the Ropes, But it’s Not Dead

Both Sides of the Table

Brands took out advertisements espousing their “AOL Keyword.&#. We could update small portions of the screen rather than an entire refresh. And now brands are advertising “www.facebook.com/brandname.&# Plus ça change. Because over time users will demand open. You’re on AOL. I happily use the product.

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