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Dollar Shave's TV Push Powered By Convertro

socalTECH

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. A well-designed service delivery process will make you easy to do business with. Make your service deliver process “happy.”

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Holey Grail Donuts bites into $9M for Los Angeles retail expansion

TechCrunch LA

With that, changes are happening even at the highest levels in the industry with well-known brands like Dunkin’ and Krispy Kreme pivoting to supply and advertise new product ranges that meet the demands of people wanting to make healthier choices, he explained.

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8 Initiatives To Heighten Your Customer’s Experience

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. A well-designed service delivery process will make you easy to do business with. Make your service deliver process “happy.”

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics.

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New software lets marketers better leverage social media influencers

StartUp Beat

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. Influencers don’t always post what they agreed to, and many campaigns fall short of expectations due to a lack of actionable, metric-driven insights.

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Discover The Hidden Persuasion Techniques Concealed In Online Ads

InfoChachkie

The sunburst design around the circle is no accident. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. As such, it is no surprise that marketers have used pretty people to sell their products since the dawn of modern advertising. Gender Bias.

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