TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development. “No streamer… wants to run a pre-roll,” said Greene. ”

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DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum Sports will be led by Jeff Katz, formerly VP of Business Development at GumGum.

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DECEMBER 9, 2016

Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship.

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JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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JULY 7, 2014

San Diego-based Adtile Technologies , a mobile ad technology company led by Nils Forsblom, has raised $4.5M The company develops interactive, mobile ads which it says use things like motion capture to make mobile ads more user friendly, meaningful, and engaging. in a Series A funding. founded by Forsblom. READ MORE>>.

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JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

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SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday. READ MORE>>.

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FEBRUARY 27, 2012

Los Angeles-based Total Immersion , the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. Total Immersion has mostly been using its augmented reality technology for promotional and advertising efforts.

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SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

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FEBRUARY 1, 2022

San Diego-based permission-based advertising technology developer Permission.io The company said Griewski was most recently founder and CEO of Soul Expressed, LLC, and also previously led the development of Facebook's B2B advertising business, in addition to serving at Roblox, VEVO, and Viacom.

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JANUARY 31, 2014

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. Blue Cava had previously been focused on device reputation and security services, and appears to have pivoted the company to apply that same technology to ad targeting. READ MORE>>.

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FEBRUARY 12, 2015

San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. adtile technologies mobile advertising sensor sensors phone smartphone'

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JANUARY 24, 2022

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced.

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OCTOBER 9, 2014

Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA. Los Angeles-based Mandalay Digital said today that it has acquired the mobile app discovery engine from Xyo.

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MARCH 19, 2021

Los Angeles-based advertising technology developer Magnite--formerly known as Rubicon Project--said it raised $400M in a convertible note offering. billion acquisition of another advertising technology company, SpotX.Magnite trades on the Nasdaq as MGNI. Magnite is currently in the process of a $1.17

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APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

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DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. California's technology industry possible. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Technology.

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OCTOBER 25, 2011

Irvine-based BlueCava , a developer of device identification technology used for both online advertising tracking, as well as fraud prevention, said Tuesday that it has raised $9.5M in a funding round. The round was led by S3 Ventures, and also included Mark Cuban and Tim Headington. S3's Brian R. READ MORE>>.

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JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

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SEPTEMBER 18, 2017

Los Angeles-based advertising technology developer SRAX has named a new member to its board, the company said this morning. DiClaudio is President of 340B Technologies, a healthcare technology company, and also has served at Complete Care Health Network and ChestPenn Health Services. READ MORE>>.

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JANUARY 19, 2022

Ventura-based advertising technology developer The Trade Desk has added an early, Apple Computer pionner to its board of directors, according to the company. The Trade Desk said that Andrea "Andy" Cunningham, who helped launch the Apple Macintosh early in her career, has joined its board as an independent director.

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JULY 2, 2018

Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. READ MORE>>.

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JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

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AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems.

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JULY 7, 2021

Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The first investment made by the fund is Chalice, a developer of algorithmic ad optimization software.

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FEBRUARY 1, 2010

Irvine-based Brand Affinity Technologies , founded by former dMarc founders Ryan and Chad Steelberg , said Monday that it has acquired La Jolla-based Beeyla , a developer of virtual sports collectibles. Brand Affinity Technologies said the buy will extend its portfolio of endorsement offerings. billion in contingent payments.

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OCTOBER 5, 2016

Los Angeles-based programmatic advertising company MediaAlpha , led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. READ MORE>>.

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SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Your Software Development Partner.

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JULY 10, 2020

Los Angeles-based advertising technology developer The Trade Desk says that its Chief Strategy Officer, Brian Stempeck, will step down from the firm on September 1st. Trade Desk develops a self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns. READ MORE>>.

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APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX).

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APRIL 26, 2010

Burbank-based venture capital firm Steamboat Ventures , which is affiliated with the Walt Disney Company, has led a new investment in a Bay area video advertising and monetization firm, FreeWheel. FreeWheel develops technology to monetize online premium video, including handling video ad serving and ad rights management.

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APRIL 29, 2021

Santa Monica-based contextual advertising technology developer GumGum said earlier this month tht it raised $75M in an investment round from Goldman Sachs Growth. As part of the funding, Holger Staude of Goldman Sachs Growth will join GumGum's board of directors.

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NOVEMBER 29, 2018

Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S. READ MORE>>.

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MAY 11, 2017

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

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OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

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JUNE 26, 2018

Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. OpenX says it already has a big presence in Japan, where it says it is already the second largest digital advertising exchange behind Google. READ MORE>>.

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APRIL 5, 2019

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. READ MORE>>.

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