socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed. funding round in November.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

FEBRUARY 1, 2013

Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

JANUARY 30, 2013

Rad and Mateen are both high tech veterans, with Rad having previously founded Twitter advertising startup Ad.ly; Mateen was most recently founder of CoverCanvas. went on to raise venture funds from Greycroft Partners, GRP Partners, and Matt Coffin. READ MORE>>.

GRP Partners 224

GRP Partners High Tech Advertising Mobile 224

socalTECH

MARCH 30, 2010

The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

JUNE 4, 2010

investment from Rincon Venture Partners and GRP Partners. Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems. Tags: burstly softbank mobile advertising venture capital. Burstly recently announced a $1.8M READ MORE>>.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

socalTECH

JUNE 3, 2009

Santa Barbara-based RingRevenue , which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue venture capital call telephone affiliate advertising. READ MORE>>.

GRP Partners 100

GRP Partners Santa Barbara Advertising Venture Capital 100

socalTECH

MAY 1, 2012

Spievak said that the firm is growing primarily in business development and account management, but also has been growing its development team. RingRevenue is backed by GRP Partners and Rincon Venture Partners.

GRP Partners 170

GRP Partners Santa Barbara Marketing Technology 170

socalTECH

OCTOBER 16, 2009

Los Angeles-based Ad.ly , which is developing an in-stream, advertising platform for Twitter, has raised $500,000 in a funding round. The round came from GRP Partners. GRP's Mark Suster sits on the firm's board. has performed very well," Suster told socalTECH, saying that the round was a seed round.

Seed Funding 100

Seed Funding Venture Capital GRP Partners Funding 100

Tech Zulu Event

JUNE 11, 2013

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. June 18: Hollywood Day at Hollywood Economic Development Summit by Hollywood Chamber of Commerce. Panels: Developer, Arts/Education; Green, Good and Government.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. What is Burstly? Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Enter Burstly. I like that. What does it do? Burstly aslo has iPad video ad support.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

AUGUST 1, 2010

Many (Union Square Ventures, Foundry Group, True Ventures, GRP Partners, Mike Hirshland at Polaris Ventures) do it the right way – we treat it as a normal investment and we don’t have a “options&# strategy with our investment. and (Is There Really a Signaling Problem with VC Seed Funding?). Ask their strategy.

Seed Funding 298

Seed Funding Funding Venture Capital GRP Partners 298

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Money to be used for hiring and additional product development.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams. You just don’t.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. OTHER DEALS: 1. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

SoCal CTO

JUNE 9, 2010

Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. Innovative. Disruptive. We get it! I Be specific. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly

Platform 307

Platform News Startup Invest 307

Tech Zulu Event

JUNE 28, 2012

. “Let us come together and celebrate…” The mashup theme was reflected in the SBF programming, which included panels highlighting accelerators, VCs, startups, developers, movies, TV, music, web content, art, fashion, social good, surf & skate, and more. To start: Hackathon. Photo by TechZulu). Student Pitch Fest.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Tech Zulu Event

SEPTEMBER 24, 2010

Mark Suster , GRP Partners. enables developers to sell cross-platform web-apps that optimize to your mobile device. InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Panel speakers: Paige Craig , aka. Adrenaline Fueled Angel.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Tech Zulu Event

SEPTEMBER 20, 2010

Mark Suster , GRP Partners. enables developers to sell cross-platform web-apps that optimize to your mobile device. InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Panel speakers: Paige Craig , aka. Adrenaline Fueled Angel.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71