Advertising Development Hulu Technical Review 
Tech Zulu Event
OCTOBER 24, 2013
TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Yguado previously held strategic planning and corporate development positions at MTV/ Nickelodeon and Univision.
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
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Both Sides of the Table
SEPTEMBER 17, 2013
The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.
Both Sides of the Table
NOVEMBER 8, 2010
The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.
Tech Zulu Event
SEPTEMBER 19, 2012
Naturally, there was a stringent due diligence process, and this took a couple of months. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. The team in London is around 15 people – mostly tech, design, business development and marketing people there.
Tech Zulu Event
NOVEMBER 25, 2013
Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Is the technology even possible? Skip this ad in 5, 4, 3, 2, 1.
Both Sides of the Table
JUNE 6, 2012
It had the effect of greatly reducing the industry size but also of allowing some less known artists to reach audiences that previously would be unthinkable due to cost constraints. Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End. Take that traditional time windows! The Torso.
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