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APRIL 22, 2013

If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16.

Mobile 223

Mobile Media Advertising Networking 223

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MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms is the company behind mobile photo polling and social app Photopoll.

Advertising 159

Advertising Software Mobile Los Angeles 159

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JULY 22, 2013

Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. According to Burstly, Jarkko Rajamaki has joined the company as its new Vice President of Business Development, a new role at the company. READ MORE>>.

Advertising 194

Advertising Santa Monica Mobile Entertainment 194

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development. “No streamer… wants to run a pre-roll,” said Greene.

Advertising 179

Advertising Los Angeles Activity Screening 179

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DECEMBER 7, 2014

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority' READ MORE>>.

Mobile 147

Mobile Advertising Los Angeles Platform 147

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MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software'

Mobile 145

Mobile Burbank Advertising Tool 145

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JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Factual said its new tool, Geopulse Audience, provides demographic, behavioral, and geographic user profiles to publishers and developers, based on a timestamped locaiton data.

Tool 173

Tool Mobile Advertising Demand 173

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DECEMBER 12, 2012

Los Angeles-based social game developer Scopely announced today that it has launched a new, developer program called LeveUp, which looks to help top independent game studios co-develop titles with Scopely. The firm raised $8.5M in a funding in September.

Develop 183

Develop Development Google Mobile 183

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

MAY 30, 2013

Los Angeles-based mobile ad network operator Airpush said this morning that it has reached $4M in monthly developer payouts, and over 90,000 live apps using its mobile ad network. Airpush allows mobile application developers on Android to include banner, push notification, interstitial,and icon ads in their apps.

Mobile 180

Mobile Advertising Los Angeles Tool 180

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local' Pricing on the new product was not announced. Local Corporation said the new product is based on its Krillion local shopping platform.

Mobile 147

Mobile Product Advertising Pricing 147

socalTECH

APRIL 30, 2013

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

AUGUST 29, 2012

San Diego-based WhatRunsWhere , a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy , a UK-based mobile ad tracking startup. WhatRunsWhere said it would use the acquisition to launch a new offering in the mobile ad tracking market. READ MORE>>.

Mobile 140

Mobile Advertising San Diego Acquisition 140

socalTECH

FEBRUARY 26, 2014

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. mobile native advertising exchange openx' OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. READ MORE>>.

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OpenX Mobile Screening Pasadena 153

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JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. READ MORE>>.

Mobile 171

Mobile Media Burbank Tool 171

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MARCH 20, 2014

Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' READ MORE>>.

Mobile 147

Mobile Platform San Diego Advertising 147

socalTECH

OCTOBER 9, 2014

Los Angeles-based Mandalay Digital said today that it has acquired the mobile app discovery engine from Xyo. Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA. READ MORE>>.

Develop 147

Develop Development Mobile Advertising 147

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FEBRUARY 13, 2013

Verve Mobile , a developer of location-based, mobile advertising services, said today that it has raised $14M in a Series C funding. Qualcomm invested in Verve Mobile through its Qualcomm Ventures venture investment group. Qualcomm invested in Verve Mobile through its Qualcomm Ventures venture investment group.

Mobile 147

Mobile Advertising Invest Funding 147

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JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. The Mobile Majority said the deal is valued between $3 million to $7 million. The Mobile Majority is led by Rob Emrich. READ MORE>>.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

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OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

DECEMBER 6, 2012

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. PaeDae said it has launched a software development kit (SDK) which allows developers to easily offer up prizes in their titles.

Mobile 196

Mobile Santa Monica Advertising Software Development 196

socalTECH

FEBRUARY 12, 2015

San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. adtile technologies mobile advertising sensor sensors phone smartphone'

Mobile 100

Mobile Technology Product San Diego 100

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

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MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. The firm said that TacoGrid will automatically general mobile site for restaurants, aimed at restaurants in the top 50 cities in the U.S.,

Mobile 205

Mobile Services Tips Sites 205

socalTECH

JANUARY 11, 2012

Los Angeles-based Mobile Roadie , the mobile app developer, is powering a new mobile app from hotel and nightlife operator Sbe , the firm reported today. Financial impact of the deal was not disclosed. READ MORE>>.

Mobile 178

Mobile Los Angeles Advertising Report 178

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

Advertising 138

Advertising CPC Tool Idealab 138

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MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

Mobile 224

Mobile CTO Hire CPC Web 224

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JANUARY 23, 2015

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. ninja metrics mobile analytics social integration tracking developer' Financial details of the integration deal were not announced. READ MORE>>.

Metrics 100

Metrics Mobile Tech Coast Angels Advertising 100

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JUNE 19, 2012

Irvine-based Autobytel is enhancing its mobile website for users, the firm said today, including adding a title sponsorship from auto maker Subaru. Autobytel said it has created a new mobile website "developed from the ground up" to access the firm's automotive information, find local dealers, and more. READ MORE>>.

Sites 133

Sites Mobile Web Development Advertising 133

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

DECEMBER 15, 2011

Woodland Hills-based Yowza , the developer of a mobile coupon application for both the iPhone and Android, disclosed today that it has closed on a Series A funding round. Yowza's application provides location-based mobile coupons and offers for national retailers. The firm did not detail exact timing or size of the round.

Woodland Hills 160

Woodland Hills Mobile Tech Coast Angels Angel 160

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FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Web 154

Web Sites Search Engine Optimization Mobile 154

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SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. According to Verve, the new funding will go towards further development and expansion of products.

News 154

News Mobile Press San Diego 154

socalTECH

MARCH 30, 2010

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

socalTECH

MARCH 19, 2020

Ventura-based advertising exchange The Trade Desk and mobile video app developer TikTok are in a new, advertising partnership covering Asia Pacific markets, the two said this morning. Financial details of the deal were not announced.

Ventura 113

Ventura Advertising Platform Mobile 113

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282

Mobile Invest Company Companies 282