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The Trade Desk Launches Venture Capital Arm, Makes First Investment

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Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The first investment made by the fund is Chalice, a developer of algorithmic ad optimization software.

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Adway Drives Up With $6M For Car Advertising

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Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. In my mind, not a typical VC investment. OTHER STUFF.

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Southern California VC Totals Drop To $810.5M In Q1

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in venture capital in Q1, according to the latest MoneyTree Report by PricewaterhouseCoopers and the National Venture Capital Association, based on data from Thomson Reuters. Southern California venture totals were down significantly from the $1.38 Southern California startups raised $810.5M was invested.

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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M The new round was led by Samsung Venture Investment Corporation, and also included Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. more in a round of funding, the company announced today, via a Series E funding round.

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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

One of things I’ve loved the most about doing now 11 weeks of This Week in VC is a chance to have an hour-long recorded conversation with investors. And in my interviews with many VCs I feel that people can watch these and get to know the VC’s as human beings a bit better. So how did Mike get into VC?

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Nativo Raises $20M For Native Advertising

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Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.