article thumbnail

Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. For example, in Scour, you can do a search for shoes, and read comments about a specific shoe or shoe website, plus you can potentially engage users that left the comment. It's pretty much been all organic.

PPC 113
article thumbnail

Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. For example, let’s say you’re a company. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far.

PPC 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. These hits translate into conversions or sales for the advertiser and a commission is paid to the affiliate with CJ taking a piece of the pie. I BOUGHT IT AND I LOVE IT.

article thumbnail

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

With a standard PPC conversion rate (pay per click) of.01% They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. 7 – The line between art and marketing/advertising is now very blurry. PR and or advertising campaign in tandem with the launch of the video.

article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

" Examples include give-aways, contests, and celebrity stunts that grab attention. Pay per click (PPC). This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. No SEM plan means you are missing a huge marketing opportunity.

SEM 95
article thumbnail

Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Pay per click (PPC). This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. " Examples include give-aways, contests, and celebrity stunts that grab attention. Viral marketing. Viral marketing costs real money, but is often worth it.