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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. What's the business model behind the site--it looks like this is advertising driven?

PPC 113
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. " Examples include give-aways, contests, and celebrity stunts that grab attention. Pay per click (PPC). This popular form of Internet marketing seeks to increase website ranking in search engine results. Viral marketing.

SEM 95
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Search engine marketing (SEM). Streaming video. Viral marketing. Crowdsourcing.