Advertising Framework Netflix Screening 
Both Sides of the Table
JANUARY 17, 2011
The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing?
Both Sides of the Table
OCTOBER 19, 2010
The following is not meant to be a deep dive but rather a framework for understanding the issues. I believe that NetFlix has won the battle for the “head end&# of content from films. They have such a strong base of subscribers and their strategy of “Netflix everywhere&# is brilliant. We watch it on the iPad.
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