Advertising Google Idealab Invest 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.
Both Sides of the Table
APRIL 15, 2010
plus a large settlement on patent disputes paid from Google) so Bill did well on it. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). Google had huge destination traffic. It kicked Google Video’s ass. billion to Yahoo!
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Both Sides of the Table
MAY 4, 2010
Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Segment One: Jim’s background and Clearstone’s investment strategy. Investors: Google Ventures.
SoCal Delicious
SEPTEMBER 13, 2012
The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns. There are five prominent ones in town, Launchpad, Amplify, MuckerLab, StartEngine, and IdeaLab. Share on Google+. Thanks to our advertisers. Skip to primary content. Skip to secondary content. Post navigation. ← Previous. Share on Twitter.
Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Total raised: $17mm.
Tech Zulu Event
JUNE 11, 2013
ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. June 17: Silicon Beach Fest: Pasadena Day , Hosted by Idealab.
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war.
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