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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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Sorenson Media's Csathy Departs To New Digital Media Effort From Manatt

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Peter Csathy , the CEO of San Diego''s Sorenson Media , and digital media veteran, has departed the company, and will head up a new legal and investment group formed by Manatt, Phelps & Phillips. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.

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Interview with Andy Steuer, Punchcard

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The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. Shortly after that, the CEO of NBCi and myself started a venture fund, invested in a handful of companies, had a couple of good exits, and then I went on to become part of the founding team at ZeroDegrees, the social networking platform focused on the jobs space.

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Velocity Interactive Group Adds Partner

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Los Angeles-based Velocity Interactive Group, the venture capital firm led by Ross Levinsohn and Jon Miller, said this morning that it has added Mickie Rosen as an investment partner at the company. According to Velocity, Rosen will focus on video, music, social media, publishing, games, and online advertising at the firm.

Fandango 100
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The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns

SoCal Delicious

The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns. There are five prominent ones in town, Launchpad, Amplify, MuckerLab, StartEngine, and IdeaLab. Thanks to our advertisers. Skip to primary content. Skip to secondary content. Post navigation. ← Previous. George Thiruvathukal. Got A News Tip?

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This Week in Venture Capital – Episode 2

Both Sides of the Table

He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising. We had a big discussion about DST and why these investments. Overture sold for $1.6

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Segment One: Jim’s background and Clearstone’s investment strategy. Segment Two: “Deal of the Week”. Terms not disclosed.