article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Campaign setup and ad copy writing. Cost per click (CPC). Cost per action (CPA).

PPC 154
article thumbnail

7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

Communication and writing skills are required. In additional to strong journalistic writing and storytelling, you need business acumen, strategic thinking and planning, and the ability to do the right research. Your Twitter and YouTube messages better match your print advertising message.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Writing a Book Will Kick-Start Business Growth

Startup Professionals Musings

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19
article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
article thumbnail

Carving An Internet Niche With FamousBirthdays.com

socalTECH

We own the celebrity birthday niche--we''re first in Google for searching for celebrity birthdays on every day of the year. If you look at Google Panda, they want you to be the best possible resource for a specific thing. That''s how you do well on Google, you become the best resources and site out there for a specific thing.

Google 236
article thumbnail

Catching Up With Joanne Bradford, Demand Media

socalTECH

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. Can you explain that process?

Demand 240
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Campaign setup and ad copy writing.