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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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This Week in Venture Capital – Episode 2

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billion to Yahoo! He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising. We had a big discussion about DST and why these investments.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

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Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Rumored to have turned down acquisition offers from Yahoo and Facebook. Investing much of new cash to build presence in Android platform. Competitors: Gowalla. Total raised: $17mm.

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This Week in VC with Jim Armstrong of Clearstone

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Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Segment One: Jim’s background and Clearstone’s investment strategy. Segment Two: “Deal of the Week”. Terms not disclosed.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! Immediately thereafter Amazon became a large business.