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UberMedia Recasts Itself In Mobile Advertising

socalTECH

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. There have been changes in how people search, such as mobile devices.

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TweetUp Buys Twitter Client Twidroid

socalTECH

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Tags: tweetup twidroid merger acquisition idealab android phone mobile twitter. Financial terms of the buy were not disclosed. READ MORE>>.

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Ad.ly, Diversifying From Twitter, Looks To Facebook

socalTECH

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

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Interview with Andy Steuer, Punchcard

socalTECH

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. Andy Steuer: Punchcard is a mobile loyalty rewards app. Andy Steuer: It's actually out of Idealab proper.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A location based service which incorporates social and gaming elements. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc).

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Spotlight: LA Tech | One Year, Recap, and Thank You!

Tech Zulu Event

Mingle is a networking service that uses location to discover and create relevant connections. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Howard is now CEO of Gamzee, a new social game company building games for the new Facebook mobile platform.

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