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UberMedia Snags Yahoo Exec

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Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group.

Yahoo 100
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Interview with Jon Waterman, Founder and CEO of Ad.net

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All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. There have been changes in how people search, such as mobile devices.

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Advertising Wants to be Measurable – An Investment Thesis

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When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

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Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Rumored to have turned down acquisition offers from Yahoo and Facebook. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc).

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This Week in VC with Jim Armstrong of Clearstone

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They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. They’ve had a total of 12 deals that have IPO’d. Terms not disclosed.

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This Week in Venture Capital – Episode 2

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billion to Yahoo! He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well.