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Idealab's GoPollGo Acquired By Yahoo

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Pasadena-based Idealab has sold another one of its companies to Yahoo today: GoPollGo , a Twitter polling service which let Twitter users collect feedback from their friends and followers. GoPollGo had been backed by Ram Srinivasan, Phil Schaechter, CrunchFund, Chris Eppstein and Idealab. READ MORE>>.

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UberMedia Snags Yahoo Exec

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Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group. READ MORE>>.

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UberMedia Names VP

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Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. Rudman has also served at Technicolor, Overture/Yahoo! Rudman has also served at Technicolor, Overture/Yahoo!

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Spotlight: LA Tech Summer Judges Includes BetterWorks, CallFire, Idealab, and Tech Coast Angeles

Tech Zulu Event

He also designed the Farmville iPhone application (top iPhone app), and worked on corporate development deals including Microsoft, Yahoo, Zynga Japan, and Zynga corporate strategy. Alex Maleki , Member of New Venture Group at Idealab. Alex is a member of the New Venture Group at Idealab, headed by Allen Morgan.

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Interview with Jon Waterman, Founder and CEO of Ad.net

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We got into the pay-per-click space early on, when Idealab launched Goto.com, which eventually became Overture and was acquired by Yahoo. There have been changes in how people search, such as mobile devices. As mobile phones have become increasingly more usable, in a productive manner, we've seen more and more mobile traffic.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Rumored to have turned down acquisition offers from Yahoo and Facebook. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc).

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Advertising Wants to be Measurable – An Investment Thesis

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At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab. Internet consumption is obviously growing massively on mobile devices. bought RightMedia and Microsoft bought AdECN a few years ago.