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UberMedia Recasts Itself In Mobile Advertising

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UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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TweetUp Racks Up Keyword Bids, Connects With Conduit

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Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

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TweetUp Signs Four New Publishers

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Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The firm also has deals with various Twitter clients and related software providers. READ MORE>>.

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Tweetup Ties Twitter Client To TweetPhoto

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Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Tags: advertising software sharing photo client twidroid tweetphoto tweetup. TweetUp bought Twidroid in July. TweetUp bought Twidroid in July.

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Ad.ly, Diversifying From Twitter, Looks To Facebook

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Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

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TweetUp Inks Deals With TweetDeck, TechCrunch

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Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

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UberMedia Buys Mixx

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Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. UberMedia was, until Friday, known as PostUp, and headed by Idealab's Bill Gross. Mixx operates an online site which allows users to find social content.

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