StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum.

Social Media 40

Social Media Software Review Media Marketing 40

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

TechCrunch LA

JULY 26, 2022

Four years and hundreds of long lines later, the truck is still there, but the company is taking on what co-founder Nile Dreiling calls “a stale $40 billion donut industry ” by expanding its presence into brick-and-mortar locations in Los Angeles after raising $9 million in financing. It’s quite novel. It works.”.

Los Angeles 183

Los Angeles Angel Culver City Startup 183

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Their first few weeks in business we’d have brainstorming sessions on how to market. Noah has what I believe he called “Thank You metrics”.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. market has been different, is that the adoption of mobile internet has not been nearly as prevalent.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Our Ace Scores are an overall score of advertising creative effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

JANUARY 30, 2017

Los Angeles-based exactly.me (www.exactly.me) is hoping to change that, with an app that connects you with other like minded individuals, based on your reaction to photos. Whether you have 50 cents to spend on marketing, or $50M to spend on marketing, the idea is this is a product that is brand new to the world, and a new concept.

Startup 100

Startup Social Network Southern California Mobile 100

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

JUNE 1, 2011

We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Our traffic metrics have been growing, and we're now up to over 2 million monthly uniques, and 7 million monthly page views. Although I've been in Los Angeles, my last company was actually based in Chicago.

Startup 195

Startup Platform Sites Java 195

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

APRIL 14, 2014

We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients.

Startup 85

Startup Southern California Mobile Software 85

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Erin Korogosky – Beckon , Performance management for marketing companies. Alex Taub – Social Rank , Twitter metrics and engagement tool. Morgan Intrator – Yoursigma, combining technology with classroom learning.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

JUNE 12, 2010

BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Company grew by more than “400% each year” for past few years [assume growth metric = revenues].

Venture Capital 217

Venture Capital Capital Metrics Competition 217