TechCrunch LA

FEBRUARY 19, 2020

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. Nuggetverse — Los Angeles-based Nuggetverse is creating a children’s media business based on its marquee character, Tubby Nugget. Wabisabi Design, Inc.

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MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

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Platform Mobile Advertising Los Angeles 124

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JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Advertising Mobile OpenX Software Review 253

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JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated. READ MORE>>.

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JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

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Mogreet Platform Advertising Mobile 183

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Walter Delph: Marketers are still figuring this out.

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JANUARY 29, 2016

Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences.

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Platform Advertising Los Angeles Marketing 100

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FEBRUARY 16, 2011

Los Angeles-based SVnetwork (SocialVibe) said today that it has named Larry Lieberman as Chief Marketing Officer at the social advertising firm. SocialVibe provides an online advertising platform which encourages users to share and engage with brands.

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FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. based clients access to its programmatic platform. based clients access to its programmatic platform. READ MORE>>.

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OpenX Advertising Platform Los Angeles 159

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NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. per share for TubeMogul.

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.Net Advertising Los Angeles Platform 185

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FEBRUARY 23, 2021

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors.

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Advertising Los Angeles Platform Media 113

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AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday.

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Seed Funding Advertising Platform Los Angeles 100

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DECEMBER 19, 2019

Los Angeles-based advertising technology developer and advertising marketplace operator Rubicon Project has merged with Telaria , a fellow online advertising company, in a stock-for-stock exchange. The deal will create what the two said will be the "largest independent sell-side advertising platform" in the market.

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Advertising Los Angeles Platform Marketing 100

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OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

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JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

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JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

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DECEMBER 15, 2008

Woodland Hills-based Gumiyo, which develops mobile marketing technology, said today that it has launched an effort with the Los Angeles Times to market classifieds, online automotive, and real estate advertising via mobile phones. Financial impact of the deal with the Los Angeles Times was not disclosed.

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Los Angeles Woodland Hills Angel Mobile 100

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APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

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Social Media Advertising Los Angeles Platform 100

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FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. MediaAlpha said the value of media transacted through its platforms in 2017 was worth $250M. Goldsmith was previously a Sales Director at KAYAK. READ MORE>>.

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Advertising Demand Los Angeles Platform 113

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DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. READ MORE>>.

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Media Education Advertising Sales 173

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DECEMBER 7, 2014

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority' READ MORE>>.

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Mobile Advertising Los Angeles Platform 147

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SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

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Ventura Advertising Platform Demand 100

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SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

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Ventura Advertising Platform Demand 100

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JANUARY 17, 2017

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

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Media Content Advertising Email 100

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OCTOBER 13, 2016

Los Angeles-based Internet advertising firm Social Reality , which develops software for automating real time bidding (RTB) advertising, is moving to the NASDAQ Capital Market this morning. Social Reality said its Class A common stock will begin trading as SRAX. Social Reality is led by Christopher Miglino.

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Advertising Class Los Angeles Platform 100

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JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

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OpenX Mobile Advertising Los Angeles 153

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MARCH 10, 2016

Los Angeles-based programmatic advertising network operator Rubicon Project has partnered with Cadreon , the ad tech unit of IPG Mediabrands, in a programmatic buying effort. I IPG says it manages over $37 billion in marketing for its clients. Financial details of the partnership were not announced. READ MORE>>.

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Advertising Los Angeles Platform Mobile 100

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FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. READ MORE>>.

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OpenX Advertising Los Angeles Platform 100

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FEBRUARY 6, 2017

Los Angeles-based Internet advertising technology developer Social Reality announced late Friday that it has named Derek J. The company said Ferguson has over 13 years as an investor in middle market companies. The company said Ferguson has over 13 years as an investor in middle market companies. READ MORE>>.

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Advertising Equity Los Angeles Content 100

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AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.

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Advertising Santa Monica Startup Media 230

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FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX did not say which platforms the new software works on.

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OpenX Mobile Product Advertising 100

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OCTOBER 29, 2013

Los Angeles-based Rubicon Project , the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new executives Tuesday. READ MORE>>.

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Advertising Los Angeles Platform Mobile 153

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APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide.

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Social Media Sales Advertising Los Angeles 164

TechCrunch LA

APRIL 23, 2018

Last week, the Los Angeles-based startup led by Trevor McFedries , outed itself as the collective consciousness behind the virtual celebrity Lil Miquela and her less well known contemporaries Blawko22 and BermudaisBae in a choreographed melodrama worthy of Los Angeles’ best reality television. It worked. .

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Social Media Los Angeles Media Geni 254

Tech Zulu Event

JUNE 11, 2012

State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012.

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Content Los Angeles West Hollywood Angel 61

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MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

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JUNE 25, 2013

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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