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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

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Evolve Media Partners With Viewability Audit Firm

socalTECH

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. Evolve says its family of sites now reach 95 million people each month. READ MORE>>.

Media 138
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SocialVibe Aims Product At Politics

socalTECH

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections. SocialVibe's campaigns have previously been for major brands.

Product 157
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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget.

Metrics 87
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Interview with Matthias Galica, ShareSquare

socalTECH

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. The objects we are focused on are out-of-home advertising. In that market, there are literally no ROI metrics.

Startup 220
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Interview with Clark Benson, Ranker

socalTECH

We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. How long has the site been up and running? Our traffic metrics have been growing, and we're now up to over 2 million monthly uniques, and 7 million monthly page views.

Startup 195
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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.