socalTECH

OCTOBER 13, 2008

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small businesses, and allows them to target and create banner ads to specific MySpace audiences.

Platform 100

Platform Advertising Social Network Sites 100

socalTECH

FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

FEBRUARY 21, 2013

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications.

Mobile 199

Mobile Develop Development Help 199

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

MAY 5, 2011

Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements.

Redpoint 173

Redpoint Advertising Platform Web 173

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Recent projects on the site include a series of video shorts based on FIAT owners, and a competition to create two films for Mattel's American Girl line.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms.

Media 138

Media Advertising Los Angeles Platform 138

socalTECH

MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

AUGUST 15, 2012

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced.

Tech Coast Angels 190

Tech Coast Angels Funding Incubator Mobile 190

socalTECH

JULY 2, 2010

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly

GRP Partners 214

GRP Partners Advertising Southern California Platform 214

socalTECH

AUGUST 14, 2014

Vadio , the developer of a platform which helps match music videos and ads with streaming music , said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. READ MORE>>.

Capital 138

Capital Funding Seed Funding Incubator 138

socalTECH

SEPTEMBER 18, 2013

Los Angeles-based video crowdsourcing site Tongal is making a big move into feature films, saying yesterday that it has begun crowdsourcing a documentary, feature film on the site. The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl.

Hollywood 189

Hollywood Sites Google Content 189

socalTECH

JULY 1, 2014

In today''s online world, there are audio streaming sites (Spotify et al), and there are video streaming sites (Youtube, Vevo, etc.); However, one local startup-- Vadio (www.vadio.com)--is hoping to bring those worlds together, by using technology to automatically add and synchronize video streaming to existing, audio streaming sites.

Platform 164

Platform Startup Content Sites 164

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

NOVEMBER 19, 2010

Los Angeles-based SVnetwork said today that it now has over 30 million monthly users using its cause-marketing platform SocialVibe, via its partnership with the Causes.com web page and Facebook app. SVnetwork said its overall reach is now over 200 million unique consumers every month across all of its sites. READ MORE>>.

Redpoint 159

Redpoint Advertising Sites Web 159

socalTECH

SEPTEMBER 9, 2010

Los Angeles-based Ebyline said today that it has launched a new online marketplace targeted at news publishers and professional journalists, which helps publishers manage freelance writers. The firm said it is backed by un-named Los Angeles angel investors, and was founded by former Los Angeles Times journalists.

Angel 149

Angel Funding Paramount Journal 149

socalTECH

FEBRUARY 18, 2011

Last week, we ran into Deena Varshavskaya , the founder of Los Angeles-based Wanelo (www.wanelo.com), a social shopping site focused on allowing women to share and follow others as they shop online. Deena Varshavskaya: Wanelo--from Want-Need-Love-- is a community platform for shopping. How long has the site been running?

Technical Review 200

Technical Review Sites Advertising Design 200

socalTECH

MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. We're creating a platform that highlights musicians, venues, and local fans. Where is the site now, in terms of launch?

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

OCTOBER 13, 2009

According to the Los Angeles-based firm, it is developing an online platform which allows anyone to share and mash open data. The new site--driven by an application programming interface the firm has named the Factual API--allows developers to connect their data with data from others. READ MORE>>.

Startup 157

Startup Southern California Google Demand 157

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. is based in Los Angeles. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

MAY 20, 2009

Los Angeles-based Panache , a provider of Internet advertising technology, announced today that PBS is integrating Panache's platform into its video management system. video player, which is used by PBS to show video clips and full length episodes on the PBS site. Tags: panache advertising video.

Advertising 100

Advertising Sites Los Angeles Content 100

socalTECH

JANUARY 14, 2009

Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com, Tags: video advertising panache. com, Nick.com and CMT.com.

Advertising 100

Advertising Web Los Angeles Platform 100

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Customer 100

Customer Custom Advertising Education 100

socalTECH

AUGUST 15, 2014

Los Angeles-based Kixer (www.kixer.com) has figured out one way--which is to connect those mobile users with ads from app developers, who have the opposite problem of trying to boost their user base. All of the sudden, there was a growth in users coming from mobile platforms. They''re even one of our advertisers right now.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

JUNE 21, 2012

Los Angeles-based online coupon and deal site Savings.com has been acuqired by Cox Target Media , Cox announced Thursday afternoon. Cox said the buy "substantially expands" its business across traditional, digital, social and mobile platforms. Financial terms of the buy were not disclosed. households by mail.

Media 164

Media Acquisition Los Angeles Platform 164

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers.

Advertising 100

Advertising Startup Software Review Platform 100

socalTECH

DECEMBER 19, 2008

Los Angeles-based PixelFish, which develops video advertising for small and medium sized businesses, said this morning that it has acquired Eyespot, a provider of video hosting services for web sites. Pixelfish said the buy will help it accelerate the development of its video advertising platform.

San Diego 100

San Diego Advertising Web Los Angeles 100

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. We have several new sites, all the area of retail, travel, and mobile.

Mobile 224

Mobile CTO Hire CPC Web 224

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?"

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

JANUARY 2, 2014

To shortcut what has been an antiquated way of connecting consumers with attorneys, Los Angeles startup LawKick (www.lawkick.com) has created an online, easy way to match up clients with lawyers, through a set of simple questions and answers about different kinds of legal problems. Lawyers on the platform love the experience.

Help 240

Help Startup CTO Hire Pricing 240

SoCal Delicious

MARCH 1, 2010

Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. But lets face it, when you think of Los Angeles, Internet startups are not the first things that spring to mind. Thats not Los Angeles. Okay, maybe not Pauly Shore.

Los Angeles 50

Los Angeles Company Companies Angel 50

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. In the case of Los Angeles-based Laffster (www.laffster.com), you apply software algorithms, science, and research to figure it all out. One of the companies there I was working with was CollegeHumor.

Content 230

Content News Startup Research 230

Both Sides of the Table

JUNE 12, 2010

How did they end up with such an irreverent site and what was their objective? Private, flash sales site focused on apparel goods (women, men and children). Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Users: More than 280mm monthly users worldwide use its apps or see its advertising.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

APRIL 1, 2010

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

JANUARY 3, 2014

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. But, by the time you go to all of those sites, you have dozens of tabs open. What is Laudville? I love that.

Entertainment 206

Entertainment Startup Southern California Netflix 206