socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

MAY 24, 2013

Los Angeles-based celebrity advertising firm Ad.ly helps match up celebrities with social media advertisers. CEO Walter Deph says that the company is really focused on driving engagement with brands and leveraging the real-time conversations on social media. READ MORE>>.

GRP Partners 159

GRP Partners Social Media Advertising Venture Capital 159

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

OCTOBER 8, 2013

Los Angeles-based social advertising technology developer Adly announced today that it has added a new investor, with ties to professional athletes and celebrities. twiter media social advertising celebrity capital venture adly' READ MORE>>.

Social Media 170

Social Media Advertising Media Los Angeles 170

TechCrunch LA

APRIL 23, 2018

Last week, the Los Angeles-based startup led by Trevor McFedries , outed itself as the collective consciousness behind the virtual celebrity Lil Miquela and her less well known contemporaries Blawko22 and BermudaisBae in a choreographed melodrama worthy of Los Angeles’ best reality television. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

SEPTEMBER 18, 2014

Shuttlerock , a New Zealand-based developer of marketing software which helps companies embed social media generated by their fans into their websites, has raised $2.35M in a Series A funding, and opened up its US headquarters in Los Angeles. ShuttleRock also said that it has named former ValueClick CEO James R.

Social Media 153

Social Media Venture Capital Los Angeles Media 153

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

Funding 170

Funding GRP Partners Social Media Advertising 170

socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

Social Media 100

Social Media Advertising Los Angeles Platform 100

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. READ MORE>>.

Incubator 229

Incubator Seed Funding Startup Social Media 229

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. ,” asks Forbes contributor AJ Agrawal.

Social Media 40

Social Media Software Review Media Marketing 40

socalTECH

AUGUST 25, 2011

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". READ MORE>>.

Social Media 167

Social Media Advertising Media Sites 167

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

SEPTEMBER 6, 2012

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. 24/7 Media acquired Los Angeles-based Panache in December of 2011. READ MORE>>.

Media 154

Media Slides Social Media Advertising 154

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday.

Southern California 159

Southern California Social Media Advertising Media 159

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software.

Marketing 178

Marketing Incubator Social Media Google 178

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

SoCal CTO

OCTOBER 14, 2009

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. Are you leveraging social media at all? What networking events in Los Angeles or Southern California do you go to? Marketing 2.0

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

FEBRUARY 3, 2012

Los Angeles-based Fandango is getting a spot in its first SuperBowl ad this weekend, the firm said Friday, as part of a promotion for Universal Pictures' new action movie, Battleship. Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. READ MORE>>.

Fandango 176

Fandango Southern California Hulu Social Media 176

socalTECH

MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. Other sites providing their information include Reddit, Disqus, Delicious, and Meetup. READ MORE>>.

Google 160

Google Social Media Sites Advertising 160

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

Demand 154

Demand Google Media RSS 154

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. software analytics advertising sales marketing partners elevation capital venture marketshare' The firm said it was advised by LUMA Partners in the deal.

Social Media 164

Social Media Sales Advertising Los Angeles 164

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network.

Los Angeles 49

Los Angeles Angel Social Media Media 49

socalTECH

NOVEMBER 22, 2010

Los Angeles-based SVnetwork , which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency Development for AOL Advertising. Seibert is in SVnetwork's New York office.

Sales 153

Sales Social Media Advertising Sites 153

socalTECH

SEPTEMBER 14, 2010

Los Angeles-based SVnetwork , the firm behind SocialVibe, said today that it has named Nick Loria as the firm's Chief Revenue Officer. SVnetwork operates a brand advertising network, with its core site being SocialVibe, an online site which allows consumers to support their favorite charities by viewing sponsored brand messages.

Redpoint 133

Redpoint Social Media Advertising Sales 133

socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs.

Orange County 185

Orange County SoCal Southern California Social Media 185

socalTECH

OCTOBER 11, 2010

Los Angeles-based SVnetwork , the online advertising network which runs SocialVibe, reports this morning that it has launched its 100th brand advertising campaign. Tags: svnetwork online brand advertising toyota. Financial details of the campaign were not disclosed by SVNetwork. READ MORE>>.

Redpoint 157

Redpoint Advertising Social Media Los Angeles 157

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. We wanted to do some testing ni Los Angeles, and quickly expanded to four cities. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

AUGUST 16, 2017

In a well timed effort, Los Angeles-based Fullscreen and AT&T --which is expanding its operations significantly in LA--have launched a new part of its campaign to encourage "positivity and kindness"> in online conversations. The two are encouraging a social media campaign around the hashtag #EveryDayVacay.

Social Media 100

Social Media Los Angeles Media Activity 100

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

Help 115

Help Startup Activision Media 115

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. Jay Samit: What we realized was that advertising, for the most part, isn't working for brands. What social media sites do you connect with? Jay, thanks for the time.

Advertising 185

Advertising Social Media Startup Media 185

Tech.Co

NOVEMBER 23, 2015

The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Givvr’s concept for converting video advertisements into charitable donations is simple. Advertisements are always going to be on the platforms we use, there’s no getting around that.

Help 95

Help Pepperdine Social Media Advertising 95

socalTECH

FEBRUARY 1, 2012

Los Angeles-based Social Rewards , which operates an online, loyalty program which rewards users for social media activity for brands, has raised $600,000 in a seed funding round. Social Rewards was founded by Joseph Morin and Mike Uesugi.

Tech Coast Angels 164

Tech Coast Angels Seed Funding Social Media Los Angeles 164

socalTECH

DECEMBER 26, 2012

Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. I think we're going to see a real shakeup in how people view social media. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising.

Southern California 168

Southern California High Tech SaaS Social Media 168

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150