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Mahalo Revamps Site

socalTECH

Santa Monica-based Mahalo , the high profile "human-powered search engine" run by Jason Calacanis, rolled out a new, revamped site late Tuesday evening, offering to split advertising revenues with users who help to create pages on the site. Mahalo has received funding from Sequoia Capital, Elon Musk, and News Corp., READ MORE>>.

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Mahalo Cuts Staff

socalTECH

Santa Monica-based Mahalo, the search and news site run by Jason Calacanis, has cut 10 percent of the firm's staff, Calacanis said in a post on his blog Wednesday. According to Calacanis, the firm is "fairly certain" that advertising for the next two years will be "severely depressed." The cuts will give the company runway past 2012.

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MySpace, Ad.ly Link On In-Stream Advertising

socalTECH

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Docstoc, Ken Rutkowski of MeTAL, Mark Suster of Upfront, Jason Calacanis of Mahalo--but we had to pass them up, too, in favor of some of the new folks to the scene. James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising).

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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

OpenCandy / Darrius Thompson - Thompson and a team with roots at DivX is taking on the open source software recommendation market with OpenCandy, which helps software developers monetize their open source, and also connects advertisers with users of relevant products. which he sold to AOL. which he sold to AOL.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). Below is a highlight video of the evening. To view the entire talk click here. .

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