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MySpace, Ad.ly Link On In-Stream Advertising

socalTECH

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Greycroft is an early-stage VC. Closing a VC fund in 2009/10 is a major achievement in and of itself. Read more: VentureWire (requires login) , Mahalo Profile Page.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Docstoc, Ken Rutkowski of MeTAL, Mark Suster of Upfront, Jason Calacanis of Mahalo--but we had to pass them up, too, in favor of some of the new folks to the scene. James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising).

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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

OpenCandy / Darrius Thompson - Thompson and a team with roots at DivX is taking on the open source software recommendation market with OpenCandy, which helps software developers monetize their open source, and also connects advertisers with users of relevant products. which he sold to AOL. which he sold to AOL.