Advertising Media Santa Monica Screening 
socalTECH
OCTOBER 5, 2016
Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal.
socalTECH
OCTOBER 3, 2008
Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. The new, merged company will be headquartered in Santa Monica. and McDonald's.
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Tech Zulu Event
JUNE 25, 2015
Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.
socalTECH
JUNE 18, 2009
Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.
Tech Zulu Event
DECEMBER 23, 2013
In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.
Both Sides of the Table
JANUARY 14, 2014
If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media.
Tech Zulu Event
OCTOBER 20, 2011
For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. mt) Media Temple, Inc. It’s a gallery of great entrepreneurship.
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