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ValueClick Expands Into Home and Garden Ads

socalTECH

Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5 READ MORE>>.

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Move In Joint Venture

socalTECH

Westlake Village-based Move , which operates a network of online real estate-focused web sites, said late Wednesday that it is in a joint venture with Builder Homesite focused on new home builders. Financial details of the joint venture were not disclosed. READ MORE>>.

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Mediaplex Adds Behavioral Targeting

socalTECH

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.

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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. com, and was CEO of Vivendi Universal Net USA.