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ValueClick Sells Web Clients Business

socalTECH

Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick acquired its Web Clients business in 2005 for approximately $141M. Name of the buyer was not disclosed. READ MORE>>.

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ValueClick Expands Into Home and Garden Ads

socalTECH

Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick explained that the new network will help advertisers reach what has traditionally been a very fragmented market, spread across hundreds of web sites. READ MORE>>.

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Move In Joint Venture

socalTECH

Westlake Village-based Move , which operates a network of online real estate-focused web sites, said late Wednesday that it is in a joint venture with Builder Homesite focused on new home builders. Financial details of the joint venture were not disclosed. READ MORE>>.

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Mediaplex Adds Behavioral Targeting

socalTECH

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.

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Zumbox Partners With Marketing Firm, Names CEO

socalTECH

Westlake Village-based Zumbox , which is developing a system which allows organizations to send mail electronically, based on postal addresses, announced this morning that it has partnered withh a marketing services firm, and appointed that firm's Chairman and CEO as its own CEO. Details of the partnership with ALC were not announced.

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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Row 44 / John Guidon / Westlake Village - Guidon sold his last firm--Comcore Semiconductor--back in 1998 to National Semiconductor, for a substantial gain. which he sold to AOL.

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Thanks to socalTECH's Sponsors

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Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. Westlake Village. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

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