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ValueClick Sells Web Clients Business

socalTECH

Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick said the move is part of a strategy to grow its core online marketing services and technology. Name of the buyer was not disclosed. READ MORE>>.

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Mediaplex Adds Behavioral Targeting

socalTECH

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. Other features of the suite include dynamic optimization of ads based on performance, rich media advertisement support, and reporting tools.

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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Row 44 / John Guidon / Westlake Village - Guidon sold his last firm--Comcore Semiconductor--back in 1998 to National Semiconductor, for a substantial gain. which he sold to AOL.

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Thanks to socalTECH's Sponsors

socalTECH

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

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