Both Sides of the Table

APRIL 30, 2011

They first started in 1994 and are therefore almost as old as the Web itself. In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product.

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Advertising Media Social Media Screening 352

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Click here to watch it for free” link to their non-Netflix friends. But they’re missing a huge opportunity here.

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Netflix Blogging Mobile Advertising 191

Tech Zulu Event

DECEMBER 20, 2012

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

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Screening Content Mobile Netflix 82

Tech Zulu Event

SEPTEMBER 29, 2014

Netflix, Amazon, Hulu and other online distributors bring viewers to their portal to watch movies and TV shows. The small startup in Los Angeles created an online movie player to be embedded anywhere on the web. “We The post Yekra | Embedding a Movie Theater on the Small Screen appeared first on TechZulu.

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Screening Content Entertainment Netflix 76

socalTECH

JANUARY 3, 2014

You have Genius on iTunes, NetFlix''s recommended movies, Facebook or Twitter. When we first alpha tested this, we just had watchable entertainment, movies and TV, many of them popping up in second screen apps. When we started this, we were a web-based platform, because that''s what made the most sense when we started.

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Entertainment Startup Southern California Netflix 206

Both Sides of the Table

OCTOBER 19, 2010

The “second screen&# – One of the most exciting developments in television & media to me will be “second screen&# technologies built initially on iPads and extended to the plethora of devices we’ll see over the next 3-5 years. Get your seats ringside – it will take place over the next 2-3 years.

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Content Google Media Hulu 386