Remove Advertising Remove Paid Search Remove Product Remove Sales
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Convertro Launches New Product

socalTECH

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M Tags: datapop venture capital search marketing advertising overture yahoo. in a Series A funding round, the company said this morning. READ MORE>>.

Yahoo 145
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key.

Marketing 209
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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171
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Interview with Robert Blatt, MomentFeed

socalTECH

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. Not just what the product needed to look like, but how to sell it, and to make sure that the people we sold it to were really successful using it, and stayed with us. What's the biggest thing that the company has done since you came on?

Google 127